Full Business Plan Round

Your Executive Summary will be used for the preliminary judging round. The preliminary judging round is a means to identify teams who will compete for the Southeast Asian Final at Thammasat Business School. You will be requested to submit a full business plans only if you are selected for the Southeast Asian Final.

Full Business Plan Rounds: The following documents should be submitted in electronic version:

  • Executive summary (may not exceed 2 pages in length)
  • Business Plan must be limited to 25 pages (typed and double-spaced, #12 font, and 1-1-1-1 inch margins) of text. This does not include financials or other appendices which are limited to 5 pages.
  • One team resume booklet, wherein each individual's resume should not exceed 2 pages in length. Resumes of team members and/or advisors are not included in the page limit restrictions.
  • Within the financing section of the business plan include an explanation of the offering to investors indicating how much money is required, how it will be used, and the proposed structure of the deal, i.e., stock, debentures, etc. The team is not required to reveal its desired deal, although the judges may ask questions about it. Also, delineate the possible exit strategies. Detailed financial data should be displayed in spreadsheet form as an appendix. Financial data should include a cash flow statement, income statement, and balance sheet.

Please note that your business plan will be judged not on the length of your submission, but on the overall quality, analysis and presentation of your business opportunity. The page limits will be strictly enforced.

Please address the following aspects of your business:
I. Executive Summary (2 page maximum)
  • Business idea or concept
  • Social mission
  • Target market and size
  • Target customers
  • Competitive advantage
  • Barriers to entry
  • Estimated year of breakeven profitability
  • Estimated quantitative social impact
  • Three years of estimated revenues and net income
  • Funding requirements
II. Business Overview
  • Company description and business model
  • Value proposition- financial
  • Value proposition- social or environmental
  • Vision
  • Current status
  • Current or committed funding and all funding sources
III. The Market Opportunity (the problem or need)
  • Why is this such a great idea? Describe the need/define the problem.
  • Competitive analysis (analysis of the current competition and assessment of why the need or problem is not being addressed by them)
IV. Market Solution
  • Product(s) or service(s)
  • Description of a working model or prototype, if appropriate
  • How you will address the need, solve the problem
  • Unfair competitive advantages & ability to create barriers to entry
V. The Market
  • Identification of customers
  • Market size, analysis and forecast
  • Industry analysis and forecast
VI. Management Team
  • Founders and key management
  • Industry experience, Education
  • Board of advisors (Critical to the assessment of the overall viability - Can augment team experience if needed)
  • A statement describing level of involvement of MBA student
  • Optional: Board of directors (3 required by law, usually not until first round of institutional funding in place)
VII. Financial Analysis
  • Outline overall financial model with detailed projections through Year 3
  • including pro forma cash flow and budget analysis
  • Other analysis, as appropriate (i.e. break even analysis)
  • Discuss assumptions and capital requirements
VIII. Social / environmental quantitative impact analysis
(see Social Impact Assessment Guidelines for more information)
  • Definition of your Social Value Proposition (i.e., Theory of Change)
  • Quantification of your top three Social Indicators (e.g., Social Impact Value Chain)
  • Monetization of your social impact (i.e., Social Return on Investment)
  • Discuss key assumptions throughout the analysis*
  • Discuss your potential negative social or environmental impact, if any
  • Discuss, where applicable, how you are addressing each of the following areas within your business: economic development, community involvement, environmental practices, governance, hiring and workplace practices, sourcing/supply chain
  • Other considerations (e.g., analysis of stakeholder needs, qualitative or anecdotal social impact data)
IX. Funding request
  • Provide details on what the company is looking to raise and on how those funds will be used.

More information available - www.gsvc.org

*recall that true Social Impact is defined as the value your venture provides beyond the status quo (what would have been without your social venture)